What if enrichment became one of the gauges you measured success with?
What about the possibility of taking what you do, create, or provide and truly enriching lives with it?
Product and service longevity is a worthy goal, but let us not forget to monitor the depth and width of enrichment for the one’s it was created for.
Just how deep and wide can you make your music?
Answer that and demand will always exceed supply.
Most of the limits we have are the ones we have put on ourselves.
Therefore, you are the only one that can convince you to go another 1 or 1000 miles.
Normally, the entrepreneur’s job description, we think, is to invent, create, dream up, execute, and take risk.
It may look like these things from the outside – but truly, now more than ever, his or her job is to obsess over finding new ways to create value in, through, and for the product/service.
The marketplace will always pay up to the value it sees and believes is there.
So while your invention, dream, and new risk may be fun, eclectic, interesting, and even worth talking about – you must never forget about its value.
An entrepreneur creates value. Period.
Focus on your people and watch what happens to profits.
Focus on service and watch what happens to your product.
Focus on others and watch what happens to you.
Focus on today and watch what happens tomorrow.
The career, the wedding, or even the day may not be going “as planned.”
Welcome the turbulence.
It just may be the sign you’re headed in the right direction.
Ashton.Gustafson 