Category Archives: Marketing

Separation

Separate yourself.

Don’t be locked into what your industry and the world has labeled you.

You’re more than a mom. You’re more than an artist. You’re more than a Realtor. You’re more than a coach. You’re more than a teacher. You’re more than a chef. You’re more than what your label infers.

If you were going make music for a living (a good living) would you simply take the music that has already been written and perform that?

No. You would pour yourself into YOUR music. It would keep you awake at night thinking about how to create, write, and bring to market the new. That’s what you would dream of performing. You would feel like that is why you are here…to bring about something new.

Separate yourself, because like it or not the world will know you by your music and block you by your noise.

Commodities = Noise. As you separate from the noise of commoditization there you will find an opportunity to make music and a crowd eager to hear what you’ve got say and play.

Let’s beat the dead horse. Success requires separation.

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Cliffs Notes For Any Great Sales Book

  • The market buys when they are ready to buy – not when you are ready to sell…and they tend to buy from their friends (or those that have been friendly).
  • Think in terms of clients not customers. (A shift happens and you turn pro).
  • Your business is relationships.
  • Care.
  • The Golden Rule is your mantra.
  • It’s not about you.

 

Deep and Wide

What if enrichment became one of the gauges you measured success with?

What about the possibility of taking what you do, create, or provide and truly enriching lives with it?

Product and service longevity is a worthy goal, but let us not forget to monitor the depth and width of enrichment for the one’s it was created for.

Just how deep and wide can you make your music?

Answer that and demand will always exceed supply.

 

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Look Who’s Talking

Have you noticed that Apple is only one not convincing us to buy iPhone 5?

Look at the growth of your business, church, service, book, blog, or idea.

Chances are this growth is not coming from your promotions. Instead, it’s probably due to your tribe sharing your story.

“Wow” your people and then let them share.

People are the last thing we haven’t found a way to SPAM.

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Sharability

We share what’s new and what’s fresh.

Constantly renew and stay fresh.

You, your product, your service, and your music will be shared if you do so.

“Sharability” is the key to growth in the modern era.

Think about how you bought that last album, found that great restaurant, or heard about that book you love…Someone shared it with you.

We are a world of promoters just looking for great things to endorse…that’s where you come in.

Do your thing and LTMP.

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