Category Archives: Real Estate

We Need You

“The greatest tragedy in America is not the destruction of our natural resources, though that tragedy is great. The truly great tragedy is the destruction of our human resources by our failure to fully utilize our abilities, which means that most men and women go to their graves with their music still in them.” Oliver Wendell Holmes

Music is my metaphor for successful living. When we get out of bed everyday, pursue our values, engage our passions, and challenge the status quo – the result is a a life of beautiful and unique music.

This comes in many forms: a job well done, a child well loved, a paper well written, a garden well grown, or actually – a song well written.

I don’t want to die with my music still in me, and I don’t want that for you either.

Your family longs to hear your music.

Your clients love to experience your music.

The world is waiting to be moved by your music.

No one else can write the music we need from you like you can.

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Human > Digital

The digital ecosystem is here to stay. But we were human before we were digital – we had soul before we had batteries.

We text and say “we talked.” We email and say “we wrote them a note”. While these digital avenues can accomplish the same exchange of information, the weight of the exchange is much different between the two.

There is a ton of beauty in this new digital ecosystem, but it will never be able to overshadow the spoken word or the physical touch.

If you think there will come a time when you can ask your girlfriend to marry you via text message – think again. If you try, you won’t find a fiance – you’ll find the man in the mirror to be single again.

Rule of thumb: If you can be human in an exchange, be human.

A thank you note given in your handwritten ink will always be remembered more than a text alert in the recipient’s pocket.

We all want to be told we are loved, not tweeted we are loved.

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Information: The Commodity that Changes the World

In economics, a commodity is the generic term for any marketable item produced to satisfy wants or needs. Typically, we think of things like oil, wheat, or corn – the things that we fill our stomachs and cars with.

But what about information? This may take a mind-shift, but what if information was looked at as a commodity?

Go back to the definition of a commodity. Not only can it satisfy, but it can also be produced and marketed. Or put it another, create and find great information (content), share it with your customers (marketing), and they will be raving fans (satisfaction).

Here’s a quick glimpse into the historical portals that information has been pushed in. First, information was passed down from grandfather to father to son and so on. Then information was written on the cave walls. Then information was moved by the Pony Express. Then information was printed in the newspaper. Then information was ported through the telegraph.  Then information was shared on the radio. Then information was pushed through the television. Then the Internet, then blogs, and now Twitter. Each step the status quo was tsunami-struck and the landscape looked nothing like it did in the previous hour.

Information is the most valuable commodity, and the markets can never trade it because you and I already own it. Push with this commodity and you will pull the wants and needs of others.

Websites win when this commodity owns the splash page. Only then can you ask, “may I have your information?”

Relationships flourish when this commodity abounds. The more we know about each other, the better we can serve one another.

Fill your mind and stomach with this commodity and only then will you know how to change the world. Give the world this commodity and it will change with you and your crusade. Of course the challenge here is finding and giving the right information, but that’s a conversation we can’t wrap our hands around until we’ve first had this conversation.

Creativity = Buzz

It’s more about doing what you think, not doing what you’re told.
It’s more about exposing what your mind has seen, not repeating what your eyes have seen or ears have heard.

True creativity creates “have you heard about???” vs. “been there done that”.
Music, art, and business that lead with creativity always own the market buzz.

So give the eyes and ears of the world something to hear and look at that your mind created – the Muse has flashed it there for that reason.

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