The anthem in our business is that we seek to be value focused – which will achieve results – instead of being results focused and hoping to add value.
So your idea, product, or service isn’t selling?
Chances are the market’s perceived value of what you are offering is less than the price you are asking or charging.
The market never stops asking “where’s your value?” Check yourself.
Go to Barnes and Noble and walk by any self-help or business section. I don’t know the figures, but getting you and I to grow (spiritually, physically, financially, etc,) has to be a billion dollar industry.
But why is there no growth? Why is the economy stalled? Why are we the same December 31 as we were January 1. Why do we set out to make music, but end up with noise?
The answer is quite simple: we don’t like small.
We prefer play over practice.
But it’s the small steps of action that lead to big results.
The driving range is the quickest route to a PGA Tour card. 50 calls will lead to the sale. Start with a 1/4 mile and soon you’ll be at a marathon.
We avoid the small, typically, because it’s not noticed.
Do the small day after day after day after day after day and you won’t be forgotten.
Your growth is contingent on your dreaming bigger and acting smaller.
The reason so many claim that they’re not “musical” probably dates back to their elementary music class.
We never were just handed the mic or a drumstick with the opportunity to jam.
We were handed a 100 page book on reading sheet music, it confused us, and now we claim we have no music capability.
We were taught that music is very proper. We were taught it is mathematical.
Our Intro to Music 101 was a semester about rules.
The same goes for most business school classes.
Is your brand expanding?
Is your mind expanding?
Are you following the map or drawing it?
What are you becoming?
Are you another day closer to or further from your goals?
Can you define your purpose?
Are you bored?
Are you curious?
Is there more market share available?
Are you making new friends?
Who’s following you?
Who are you following?
Is it worth it?
What’s next?
Who’s not being served? How are you going to fix that?
Why?
Why not?
What’s louder in your life – the noise or the music?
We are the only thing that keeps us from taking our music to the next level.
Not content with your music today?
Find a mirror and figure it out.
Ashton.Gustafson 