Education and providing the pathway to learning is now the inception of a sale. Before people buy, click, or swipe they go learn. Which is where you come in.
For your industry, line of work, or art, while Google may provide the answers, we still need you to illuminate, shadow, or frame them for us.
Selling is over.
You must teach.
Which means you must, first, learn. Which means you must study. Which means you must prepare.
The Internet = The Library.
You = The Librarian.
No matter your industry, passion, or art there’s probably something that gets most of the attention (the driver), but for those that see how things truly are they know it’s really about something else in the bag.
Every guy wearing a green jacket points the blame at his putter.
I’ve yet to experience a eulogy, acceptance speech, or award ceremony that mentioned Twitter.
Looks like this is becoming a tradition.
2013.
2012.
Keep calm. It’s Masters week.
Where the rubber hits the road.
Where the submit button sends your post.
Where the streets have a name and where the streets have no name.
Where the speech leaves the stage.
Where music hits the listeners ear.
Where hope is received.
Where an experienced is enjoyed and simultaneously joy is exchanged.
All…
…is…
…a by-product…
…of one’s romantic waltz in the trenches.
If you own a callus, it was not gifted to you, it was earned.
But you will call it a gift.
Our world is governed by many natural laws, one of those being the Law of Cause and Effect.
If you got to your office this morning, you took the train or drove a car to get there. You didn’t close your eyes and I Dream Of Jeannie yourself there. If you’re having coffee today, either you made it or you went to Starbucks. Coffee can’t just appear in your hands. To read this blog, you either booted up your computer or unlocked your phone and inbox. Nothing just happens.
For every effect there is something that is essential for that effect to be or become a reality.
Thus the conversation of cause and effect is more about necessity than it is anything else.
Looking for shade? Then let’s talk about necessity.
Wherever there is shade, someone or something is going to need to have planted a tree.
It’s safe to assume that the majority of the world is rolling their eyes over “another” Monday while sipping their Starbucks and logging into their inboxes…right now.
But let’s call today what it’s worthy to be called: a period filled with moments that have never been. AKA possibility.
So here we are.
Today.
Now.
This moment that has never been…is…yours.
As much as you want and as hard as you may try you cannot TiVo today or pause the sunset that is coming. This thing is happening and soon, very soon, you’ll ask where it went.
The element of surprise just may be the most rewarding and life-giving gift our days.
If today is typical, that’s your fault.
Ashton.Gustafson 