Tag Archives: ltmp

The Heart of Marketing

At the heart of marketing is the heart.

And we all have hearts, brands, and businesses that are marketing something…could be a place, a person, a belief, a dream, enthusiasm, an experience, a feeling, an emotion, or even hope.

Marketing isn’t about convincing people to buy things they don’t want or didn’t know they needed. Rather, it’s about the heart pointing at something it resonates with and, sometimes, even pointing back to itself.

I hope our hearts, brands, and businesses will point to such wondrous places.

If so, we’ll become great marketers.

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Finding Things That Read You

Unintentionally, social media is creating a culture of addicts on the status, location, and doings of others.

This “look at their life” and “look at their stuff” and “look at their dreams” adrenaline appears to be unquenchable. Do we do this to avoid looking at ourselves? Do we do this to avoid clicking the “like” button of us? Do we do this because someone convinced us at some point that we are not @ mentionable?

We need to look at ourselves more.

Looking into a book we sort have to look at ourself.

Having tough and great conversation we have to look at ourself.

And staring at vacant canvases, trying to start/make something from nothing, makes us look at ourself.

I guess what I’m getting at is we do ourselves a lot more good to read ourselves than to constantly read others through tweets and instagrams. Not so you constantly look at yourself from a place of arrogance or pride, but so you look at yourself from a place of wonder and awe as to where you can plug into the world that is evolving, not revolving, around you.

Live your life. Don’t live someone else’s. Find things that read you and report back to the universe with that.

And while you’re at it, look up from your smart phone and experience this place.

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What do you do….

…when doing what you are told to do is no longer effective?

That time is here.

Doing what you tell yourself you should do is where the light is. Our dreams and hopes are found in the “shoulds” we own and tell ourselves.

We tell ourselves a lot of “shoulds.”

We follow through with very few of them.

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The Question

How can my product make someone’s story better?

How can my service make someone’s story better?

How can my idea make someone’s story better?

How can I make someone’s story better?

This is the one question that creates the business model, the business plan, and is, itself, the culture of a business.

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Beautiful = Right

Beauty, at its core, stands for and means that which is right. Not the kind of beauty that is graded in Miss America pageants, but the kind that unfolds in moments of awe.

The next time you hear someone say “look how beautiful” – think of them saying “look how right.” That, after all, is what they’re trying to convey when they’re lost in orchids, sunsets, mountains, or a child’s laughter, right? Such rightness makes us tremble.

So we give…we give ourself to pointing out, outlining, exposing, sharing and creating this kind of beauty. For her role is endless. She’s needed in our businesses, she’s now a must in our products, she is service, she sings in our art, she’s the one special part of our latest favorite song, she’s the purpose of poetry, and she makes our head nod up and down in our fulfillment.

When you get it right you’ve got yourself something beautiful. And when you’ve created beauty you’ve done something right.

Beauty is the universal agreement to such rightness. Put her into all things.

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