Why do it like the guy in the next cubicle?
Why do it like the last guy that came before you?
We’ve seen him – noticed him – and he holds that spot in our minds.
That’s his spot – not yours.
But you’re different.
Your eye sees differently.
Your pen writes differently.
Your words flow differently.
Your style is stylish because it’s different.
When you are different everyone sees it. They see it because it’s hard to miss different in a world of normal.
We don’t need more and more of what we already have.
That’s where you come in.