Category Archives: Awareness

8 Seconds

Here is an interesting article by Jeremy Finch in Fast Company that is an eye opening look into Generation Z.

Didn’t know there was a generation Z? Get to know them. By 2020, they will make up 40% of all consumers.

Finch writes, It’s critical that we recognize Gen Z’s differences and meet them where they are, rather than where we want them to be. Without empathy and understanding, brands risk being filtered into obscurity. As writer Logan Pearsall Smith put it nearly 100 years ago: “Don’t laugh at a youth for his affectations; he is only trying on one face after another to find a face of his own.”

This is definitely an interesting thought following up last week’s conversation on Millennials.

The best thing any of us can do – for any generation – is awaken the music inside of them…and it appears we may only have 8 seconds in the potential awakening with Z.

We’ll always be looking for a face when we haven’t found our music.

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Again and Again

Fruition and fulfillment is always realized after a series, a season, and often a lifetime of ‘again and again’.

You don’t want to know how many range balls Speith has slapped. Most likely it’s more than 99.9999% of the Earth’s population.

And it’s a safe bet that he’s not even passed the honeymoon in his marriage to the driving range.

Mastery is always preceded by the small and unnoticed ‘again and again’.

Wherever this finds you, don’t stop now.

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With or Without Metaphor(s)

You can live without them. Most do.

And there’s the choice to live with them. But this choice has it’s choices too.

You can choose to experience the world as a battlefield or as a poem.

You can see your days as a pass or fail test or a painting.

In the end, we need you to choose to live with metaphor(s) and then we need you to choose subtitles with possibility over pessimism.

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The Choice

Will you chase or will you attract?

This is a giant question for us and the choices here could not be more different.

Think of the implications here for all things in our lives, relationships, and businesses.

The chase will always leave you out of breath, tired, and panting. Even if you catch it, whatever it is will probably have to be juggled and, unfortunately, dropped.

And then there’s attraction which leads to a waltz and something (a human, an experience, or a moment) you can hold.

So what’s it going to be? The dance or the rat race?

Your call.

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If you’re convicted…

…expect turbulence.

…anticipate resistance.

Conviction will always have a litmus test that requires some form of persistence, perseverance, hope, faith, and endurance.

The pursuit of success in any path will always come full circle to one question…”Are you really in love?”

One ‘I don’t’ can crush a million ‘I do’s’.

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