Leaders embrace change.
Leaders predict change.
Leaders create the change.
Laggards deny the embrace, mock the prediction, and fear creating for the sake of what the others may think or say.
Leading > Lagging
Separate yourself.
Don’t be locked into what your industry and the world has labeled you.
You’re more than a mom. You’re more than an artist. You’re more than a Realtor. You’re more than a coach. You’re more than a teacher. You’re more than a chef. You’re more than what your label infers.
If you were going make music for a living (a good living) would you simply take the music that has already been written and perform that?
No. You would pour yourself into YOUR music. It would keep you awake at night thinking about how to create, write, and bring to market the new. That’s what you would dream of performing. You would feel like that is why you are here…to bring about something new.
Separate yourself, because like it or not the world will know you by your music and block you by your noise.
Commodities = Noise. As you separate from the noise of commoditization there you will find an opportunity to make music and a crowd eager to hear what you’ve got say and play.
Let’s beat the dead horse. Success requires separation.
Don’t enter the races you’re seeing. And, careful, there are plenty of recruiters for those races. They want you to be like them. Grouped. Cooped. Stationary.
Create a race.
Be you.
Become your ideas.
Change the world.
Leave the hour, the day, and this life different than you found it.
Who needs help?
What can we create to help them?
When would help be beneficial? If the answer is not now go back to “who” and start over.
Where will they find our helpful art?
Why will they care about our help?
No question is greater than the others, but all must be continually addressed.
Sub par.
Fair.
Mediocre.
Decent.
Average.
Good.
Great.
Superb.
Remarkable.
The best.
You’re going to have to choose one of these as your pathway.
The market will then, in turn, choose you in accordance to what you choose.
Ashton.Gustafson 