What if enrichment became one of the gauges you measured success with?
What about the possibility of taking what you do, create, or provide and truly enriching lives with it?
Product and service longevity is a worthy goal, but let us not forget to monitor the depth and width of enrichment for the one’s it was created for.
Just how deep and wide can you make your music?
Answer that and demand will always exceed supply.
Put value into your world every chance you get.
In turn, it will name you Valuable.
And that’s the name every employer, customer, and friend is looking for.
Normally, the entrepreneur’s job description, we think, is to invent, create, dream up, execute, and take risk.
It may look like these things from the outside – but truly, now more than ever, his or her job is to obsess over finding new ways to create value in, through, and for the product/service.
The marketplace will always pay up to the value it sees and believes is there.
So while your invention, dream, and new risk may be fun, eclectic, interesting, and even worth talking about – you must never forget about its value.
An entrepreneur creates value. Period.
Have you noticed that Apple is only one not convincing us to buy iPhone 5?
Look at the growth of your business, church, service, book, blog, or idea.
Chances are this growth is not coming from your promotions. Instead, it’s probably due to your tribe sharing your story.
“Wow” your people and then let them share.
People are the last thing we haven’t found a way to SPAM.
Pinterest? Check.
Facebook? Check.
Email? Check.
Twitter? Check.
YouTube? Check.
Fantasy Football? Check.
Pre-Ordered the iPhone 5? Check.
The Voice? Check.
Did the ball move forward? Yes or no?
The question we must pose to our yesterday’s is did they get me closer to where I want to be 5 years from now?
Your joy 5 years from today hinges on what did or did not happen yesterday.
Don’t allow the small noise of today to steal from your future music.
This is not a promo to stray from the social media experience, not have fun, or not find time to relax. It’s just your friendly reminder that September 18, 2017 should not be a surprise when it gets here.
Ashton.Gustafson 