blog | Ashton.Gustafson

Jun 24 2014

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Awareness, Creativity, Discipline, Focus, Imagination, Leadership, Let The Music Play, success

Branding

Chaplin.

Sinatra.

Crosby.

Picasso.

Timberlake.

Jobs.

Gates.

Buffet.

Bloomberg.

Wynn.

Now let’s leave fame, because the brand is there long before any name recognition is realized.

Dad.

Mom.

Friend.

And what about you?

Branding is about ora…it’s about what lingers even when you’re not present. Branding is what is held in the reflection of one’s memory.

If it’s not on your resume, consider it branding. Because you can’t do branding. You simply live in a way that gives out an energy, taste, vibe, or experience that in the end is the brand.

Day in build, polish, mold, test, and discover what it means to be you and develop your brand. Day out, repeat.

It’s work to stand for something worth remarking on.

Let it be.

Tagged Ashton Gustafson, blog, business, go, ideas, ltmp, people, products, START

Jun 18 2014

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Awareness, Change The World, Creativity, Discipline, Focus, Imagination, success

Free Marketing

…and by free, I mean earned.

Being present.
Enjoying the extra mile.
Personal responsibility.
Being human.
Recognizing another’s humanness.
Making art.
Making change.

It’s your humanity that gets shared, gets talked about, sticks with the recipient, and is what you want to see in your rear view mirror.

You’d be surprised what a Super Bowl ad can’t do.

Tagged Ashton Gustafson, blog, business, CREATE, family, Free Marketing, go, goals, life, ltmp, marketing, START

Jun 16 2014

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Awareness, Discipline, Focus, Leadership, success

Bias

It’s much easier to choose the status quo when you have a bias for inattention.

Eating and drinking habits change dramatically when you have a bias for a healthy tomorrow over a tasty today.

Wealth builds with a bias for saving in-lieu of spending.

You tap the breaks for arguing with a bias for peace over pride.

A bias for possibility accelerates serendipity.

Here’s the catch…

In the end, the noise can and will be acceptable by most. But rest assured you will love the music: a life powered by tempo, melody, harmony, and meaning. Maybe I’m biased?

Where are you leaning?