…and by free, I mean earned.
It’s your humanity that gets shared, gets talked about, sticks with the recipient, and is what you want to see in your rear view mirror.
You’d be surprised what a Super Bowl ad can’t do.
Saying please and thank you to your customers always pays a much greater dividend than discovering the flaws and weaponry of your competition.
Couple thoughts:
Business success loves standing in the shadows of the customer spotlight.
Customer Care > Competition Concern.
What team won last year’s Super Bowl?
Who was last year’s Super Bowl halftime performance?
What was the funniest ad from last year’s Super Bowl?
Hard to recall, right? And yet it was the only thing talked about 365 days ago.
How quickly we forget the rage, the big news, and the chatter.
How will you reintroduce yourself to the world this day?
In all seriousness, a handshake today is probably worth more than last year’s Super Bowl ad.
The choices are never-ending on how you can differentiate.
You can differentiate with:
speed,
concern,
ease of use,
taste,
touch,
smell,
quality,
price (careful),
sound advice in-lieu of mounds of information,
and on and on and on.
We don’t just want another salesman, another fancy hotel, or another good meal.
We want a story.
Mr. or Mrs. Entrepreneur, you are the author of these stories. And if it’s done right, your people who experience these stories will repeat them over and over.
Everyone wants raving fans. Really, though, we should want raving narrators.
Ashton.Gustafson 