Category Archives: Leadership

The Friendship of Befriending

“You like to surf? I have a friend that owns a surf shop. You guys should connect. I’ll connect you.”

“You’re looking to sell your home? I have a friend that sells real estate. Maybe you could ask her to come check out your home? Here’s her number.”

“You’ve gone gluten free? I have a friend that shares information like that with me all the time. They just sent me this guy’s web site.

We’ll always share the friendship aspect of a friend before we’ll share how a friends pays his or her light bill or hobbies their time.

Word of mouth is back and 99.9% of the time it starts with “I have a friend…..”

Be nice.

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What’s the word?

That’s what we’re typically looking for and need to know when we ask something.

Here’s the catch (literally):

We must juggle a sentence.

We have to tow a paragraph.

But we can hold a word.

Everything is pointing towards more and more of less and less.

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An Intermediary

That is your job.

Wherever you are.

You are here to be what connects us to the unconnected.

Without you we would not have known, seen, tasted, experienced, or maybe even conceived whatever you brought our way.

Somewhere in you there’s a light. It could be in your head, in your eyes, in your gut, or in your chest.

Wherever it may be is irrelevant.

Just let it shine.

You are our middle man and we need to be shown the way.

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