You can use your notes now.
Just don’t forget to be writing them down.
Regards,
Your tomorrows
PS – Don’t forget to watch Letterman tonight.
Here is an interesting article by Jeremy Finch in Fast Company that is an eye opening look into Generation Z.
Didn’t know there was a generation Z? Get to know them. By 2020, they will make up 40% of all consumers.
Finch writes, It’s critical that we recognize Gen Z’s differences and meet them where they are, rather than where we want them to be. Without empathy and understanding, brands risk being filtered into obscurity. As writer Logan Pearsall Smith put it nearly 100 years ago: “Don’t laugh at a youth for his affectations; he is only trying on one face after another to find a face of his own.”
This is definitely an interesting thought following up last week’s conversation on Millennials.
The best thing any of us can do – for any generation – is awaken the music inside of them…and it appears we may only have 8 seconds in the potential awakening with Z.
We’ll always be looking for a face when we haven’t found our music.
Fruition and fulfillment is always realized after a series, a season, and often a lifetime of ‘again and again’.
You don’t want to know how many range balls Speith has slapped. Most likely it’s more than 99.9999% of the Earth’s population.
And it’s a safe bet that he’s not even passed the honeymoon in his marriage to the driving range.
Mastery is always preceded by the small and unnoticed ‘again and again’.
Wherever this finds you, don’t stop now.
Contribution is the new consumption.
This backwards reality is the opposite of what we’ve been taught, and yet the leaders of tomorrow – in any field – are starting to understand and see this as the way.
Once you’ve poured something out only then will you have made room to soak something in.
Yes, to get it right, we’re going to have to get it backwards.
Ashton.Gustafson 
