June | 2013 | Ashton.Gustafson

Jun 11 2013

Leadership

10 Years From Now What Will Still Be Warm?

We often ask how the world will be different 10 years from today, but rarely discuss what will still be the same.

None of us know what will be hot 10 years from today. Some of us think we do, but hot things aren’t necessarily predictable. So the questions is what will still be warm? What will be constant?

The most probable answers are things like: respect, relationship, service, response, speed, communication, and experience. 10 years from today they will be warm. 100 years from today they will still be warm.

It’s much riskier to put all your chips on the hottest platform, media outlet, or trend than it is the things that are warm and constant.

That is not to say we should ignore what’s hot. We just can’t forget that entrepreneurship and good business is embracing what’s hot in the pursuit of what never gets cold.

Tagged 10 Years From Now What Will Be Warm?, Ashton Gustafson, blog, business, change the world, CREATE, go, how things are, ltmp, reality, START, truth

Jun 10 2013

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Business, Change The World, Creativity, Discipline, Focus, Imagination, Leadership, success

Working Backwards

All things, including our lives and our businesses, were never meant to be about us.

A funny thing happens when we start with the needs of others and go create, cultivate, and work in our businesses from there…and by funny I mean the world becomes a better place.

The old model was this: Start with you and go do something from the there. Thanks to mass market advertising this worked.

However, the new model that is working is backwards: Start with the customer and go do something for them from there.

A lot is changing, but finding a group need and fulfilling it is still very much in style.

To move forward we all need to work backwards in the new model.

Truth > Trend.