…it gets shared.
…it gets talked about.
…it is enjoyed.
…it stands out from the noise.
…it sinks into your bones and makes them glow.
…it is your gift to the world.
…it is your fulfillment.
…it is your ‘it’ factor.
Does it get any better than that?
“You like to surf? I have a friend that owns a surf shop. You guys should connect. I’ll connect you.”
“You’re looking to sell your home? I have a friend that sells real estate. Maybe you could ask her to come check out your home? Here’s her number.”
“You’ve gone gluten free? I have a friend that shares information like that with me all the time. They just sent me this guy’s web site.
We’ll always share the friendship aspect of a friend before we’ll share how a friends pays his or her light bill or hobbies their time.
Word of mouth is back and 99.9% of the time it starts with “I have a friend…..”
Be nice.
These are not the same thing.
You get one of them by not being the other.
I’m pretty sure the true subject matter at hand here is innovation.
That is your job.
Wherever you are.
You are here to be what connects us to the unconnected.
Without you we would not have known, seen, tasted, experienced, or maybe even conceived whatever you brought our way.
Somewhere in you there’s a light. It could be in your head, in your eyes, in your gut, or in your chest.
Wherever it may be is irrelevant.
Just let it shine.
You are our middle man and we need to be shown the way.
The reason we gawk at mountains, get lost in the stars, and are taken away by the crashing of ocean waves is because they read us…they reflect something that is true deep in our core…they encourage us to come and climb, to shine, and to sail.
The richness that I’ve been able to claim in this world is the divine allurement of life, family, and business. They’re my mountains, galaxies, and oceans.
They carry a tone of exploration. They have a theme of discovery. They are a bouquet of beauty.
What do you feel on the inside looking while looking at the outside of mountains?
What do you hear in the cosmos?
Where are you taken as the waves slam your skin?
Now ask these same questions looking at your life, family, and business.
Climb.
Shine.
Sail.
Breathe.
Repeat.
Ashton.Gustafson 