How do I get to _____? Where’s a good place to _______? What does it mean when ________? Como se dice ________?
This is tourist talk.
The masses are tourists of their dreams. Only visiting every so often and never fully learning the language.
Change gears.
This is who I am. This is where I’m going. This is what this all means.
A citizen says and knows such things.
If no one has ever told you this, I’m sorry – but you are most definitely worthy of citizenship in your dreams.
Enter. Interact. Partake. Soak it in. Drink it up. This is real.
All things, including our lives and our businesses, were never meant to be about us.
A funny thing happens when we start with the needs of others and go create, cultivate, and work in our businesses from there…and by funny I mean the world becomes a better place.
The old model was this: Start with you and go do something from the there. Thanks to mass market advertising this worked.
However, the new model that is working is backwards: Start with the customer and go do something for them from there.
A lot is changing, but finding a group need and fulfilling it is still very much in style.
To move forward we all need to work backwards in the new model.
Truth > Trend.
You, hopefully, get an answer to act on.
You get a chance to respond and it’s your response that will be the building blocks of your legacy.
Once you know how, when, and why to serve someone you’ve just been given the master-key to two joys: theirs and yours.
The truth sleeps in questions.
You’re here to wake it up.
Why do it like the guy in the next cubicle?
Why do it like the last guy that came before you?
We’ve seen him – noticed him – and he holds that spot in our minds.
That’s his spot – not yours.
But you’re different.
Your eye sees differently.
Your pen writes differently.
Your words flow differently.
Your style is stylish because it’s different.
When you are different everyone sees it. They see it because it’s hard to miss different in a world of normal.
We don’t need more and more of what we already have.
That’s where you come in.
Ashton.Gustafson 